Learning Center II

Marketing Learning Center- Introduction to Business

In my Introduction to Business class we are doing chapter work and a project on Marketing. The trifold board in the pictures above was used during the lesson portion to provide a visual to key terms during textbook explanation. I further used the trifold by adding folders placed in front of the board with examples that corresponded with items in their project. For example, in my students' create a business project they are writing a SWOT analysis for their business, one of the folders in front of the trifold was labeled SWOT analysis and provide handouts that furthered clarified the subject and also provided examples of SWOT analyses from businesses such as Burger King, Ben and Jerry's, Pepsi Co, and others. Other folders that were in the learning center provided examples of mission statements, advertising, and applying the 4 P's of marketing from said businesses. As the students worked on components of their projects that would utilize the folders for ideas or they would make sure their portion of their project corresponds to what industry dictates.

The trifold was mobile since I often switch rooms and provided support for the student's projects. They were given a through explanation of how to use the learning center and as you can see in the picture above, when they needed ideas or further clarification they referred to the board and the folders. The eliminated many questions by the student and since I previewed the information it provided more sound examples and examples in accordance to what I am looking for rather then them using the Internet. I also teach this class in a room without Internet at times so this process really worked for the class. The students became very familiar with the board and learned to access it themselves without prompting from me. I noticed a tremendous difference in their examples once they started using the board as a reference. The students also commented on the process being easier than looking all over the Internet, which also saved valuable class time for me to further instruct. The final assessment (summative) will be on the completion and grading of their work, but a formative assessment of watching the students interact with each other and the learning center was utilized daily.